Winchelsea Traffic Signs Project

What we did

Our first step was to audit the traffic signs in and around Winchelsea (neither the Highways Agency nor the County Council had an inventory of their signs).

We then produced an illustrated colour map of the signs in and around Winchelsea. This became our trump card in discussions. People were amazed at how far things had got out of hand. Have a look for yourself!

Next, we tried to talk to the Highways Agency and the County Council. This was not easy. Fortunately, while looking at the traffic sign problem in Rye, we met up with Ken Bird of the Rye Conservation Society. Ken invited us to join a working group at the Rye Partnership. It was through this group that we made contact and began a dialogue with the Highways Agency and County Council.

Initially, progress was slow. In the case of the Highways Agency, discussion was complicated by the need to get both the Agency and its agent into the same room at the same time as well as the rapid rotation of staff at both organisations and the geographical remoteness of the Highways Agency. The Highways Authority at the County Council was more accessible but progress was delayed by their small and ever decreasing budget.

Efforts to interest our MP, County and District Councillors, and Icklesham Parish Council were fruitless.

However, general awareness of the problem may have been improved by the launch in 2004 of English Heritage’s ‘Save Our Streets’ campaign and in 2005 of the Campaign for Rural England (CPRE) ‘Clutter Challenge. Unfortunately, East Sussex County Council has refused to sign up to the CPRE campaign (unlike West Sussex).


Maps of traffic signs in Winchelsea

Traffic signs in Winchelsea 2002

Traffic signs on the approaches into Winchelsea 2002

Please click to enlarge